The Positive Effect of Guilt: Construal Level, Fit, and Fluency
This research investigates the relationship between guilt and construal level. The findings indicate that guilt-laden individuals are more likely to construe information at abstract, high levels (experiments 1 and 2). Further, such fit between guilty feelings and high-level construals leads to more favorable brand attitudes (experiments 3) via enhanced processing fluency.
Yun Lee (2014) ,"The Positive Effect of Guilt: Construal Level, Fit, and Fluency", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 795-795.
Yun Lee, Virginia State University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA
The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success
Matthew D Rocklage, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Loran F Nordgren, Northwestern University, USA
Accounting For Gains From Discounted Credit
Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA