Exploring the Links Between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts
Across four experiments, this research explores the nature of action crisis cognitions. A mindset-like shift toward cost-benefit cognitions seems to co-occur with action crisis situations despite shielding and implemental cognitive tuning. Action crisis downwardly influences goal evaluations of desirability and feasibility which in turn decreases consumer commitment to goals.
Richard J. Vann (2014) ,"Exploring the Links Between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 721-722.
Richard J. Vann, University of Wyoming, USA
NA - Advances in Consumer Research Volume 42 | 2014
Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA
A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior
Elicia John, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA
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Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI