Exploring the Links Between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts
Across four experiments, this research explores the nature of action crisis cognitions. A mindset-like shift toward cost-benefit cognitions seems to co-occur with action crisis situations despite shielding and implemental cognitive tuning. Action crisis downwardly influences goal evaluations of desirability and feasibility which in turn decreases consumer commitment to goals.
Richard J. Vann (2014) ,"Exploring the Links Between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 721-722.
Richard J. Vann, University of Wyoming, USA
NA - Advances in Consumer Research Volume 42 | 2014
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