Exploring the Links Between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts

Across four experiments, this research explores the nature of action crisis cognitions. A mindset-like shift toward cost-benefit cognitions seems to co-occur with action crisis situations despite shielding and implemental cognitive tuning. Action crisis downwardly influences goal evaluations of desirability and feasibility which in turn decreases consumer commitment to goals.



Citation:

Richard J. Vann (2014) ,"Exploring the Links Between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 721-722.

Authors

Richard J. Vann, University of Wyoming, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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