Using Social Comparisons to Motivate Health Behavior Over the Lifespan: the Impact of Experience With Health Problems
Public health campaigns often use comparisons with worse-off others to motivate health behavior. We show that such downward comparisons in older adults impact prevention-focus and health behavior (healthy snack choice), moderated by experience of their own and of others’ ill health. The effects in mid-life adults were very different.
Citation:
Jane E.J. Ebert and Noelle Nelson (2014) ,"Using Social Comparisons to Motivate Health Behavior Over the Lifespan: the Impact of Experience With Health Problems", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 462-462.
Authors
Jane E.J. Ebert, Brandeis University, USA
Noelle Nelson, The University of Kansas, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice
Ernest Baskin, Yale University, USA
Nathan Novemsky, Yale University, USA
Robyn LeBoeuf, Washington University, USA
Featured
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria
Featured
Increasing Tax Salience Alters Investment Behavior
Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming