Carrots By Default: Are Healthy Defaults a Blessing Or a Curse?

Offering a healthy food default reduces calorie consumption, but can have unitended negative consequences. Such healthy defaults negatively impact sales totals and reduce customers’ intentions to return, as both customers who prefer healthy and unhealthy food feel more virtuous in unhealthy default environments and prefer to return to such restaurants.


Helen Colby, Meng Li, and Gretchen Chapman (2014) ,"Carrots By Default: Are Healthy Defaults a Blessing Or a Curse?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 439-442.


Helen Colby, UCLA, Anderson School of Management, USA
Meng Li, University of Colorado, Denver, USA
Gretchen Chapman, Rutgers University, USA


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology

Read More


Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information

Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA

Read More


N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions

Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.