Carrots By Default: Are Healthy Defaults a Blessing Or a Curse?

Offering a healthy food default reduces calorie consumption, but can have unitended negative consequences. Such healthy defaults negatively impact sales totals and reduce customers’ intentions to return, as both customers who prefer healthy and unhealthy food feel more virtuous in unhealthy default environments and prefer to return to such restaurants.



Citation:

Helen Colby, Meng Li, and Gretchen Chapman (2014) ,"Carrots By Default: Are Healthy Defaults a Blessing Or a Curse?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 439-442.

Authors

Helen Colby, UCLA, Anderson School of Management, USA
Meng Li, University of Colorado, Denver, USA
Gretchen Chapman, Rutgers University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information

Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan

Read More

Featured

Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study

Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA

Read More

Featured

M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities

Richard Kedzior, Bucknell University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.