Living in Harmony With Nature: a Post-Human Analysis of Consumers' Relationships With Nature

We explore consumers’ paradoxical desire to live in harmony with a nature that they dominate and control at the same time through analyzing how consumers negotiate tensions between utilitarian and romantic discourses of nature vis-à-vis their experience of material forces of nature and their use of technological objects.



Citation:

Joachim Scholz and Jay Handelman (2014) ,"Living in Harmony With Nature: a Post-Human Analysis of Consumers' Relationships With Nature", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 668-669.

Authors

Joachim Scholz, Cal Poly, San Luis Obispo, USA
Jay Handelman, Queen's University, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

I13. Ambient Light, Gender, and Creativity

Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA

Read More

Featured

Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice

Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA

Read More

Featured

O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making

Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.