Living in Harmony With Nature: a Post-Human Analysis of Consumers' Relationships With Nature

We explore consumers’ paradoxical desire to live in harmony with a nature that they dominate and control at the same time through analyzing how consumers negotiate tensions between utilitarian and romantic discourses of nature vis-à-vis their experience of material forces of nature and their use of technological objects.


Joachim Scholz and Jay Handelman (2014) ,"Living in Harmony With Nature: a Post-Human Analysis of Consumers' Relationships With Nature", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 668-669.


Joachim Scholz, Cal Poly, San Luis Obispo, USA
Jay Handelman, Queen's University, Canada


NA - Advances in Consumer Research Volume 42 | 2014

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