Sunk Search Costs and the Perceived Value of Information
How does the cost of acquiring information affect the degree to which a decision maker relies on the associated information? We demonstrate the existence of a sunk search cost effect, by which decision makers put more weight on costly information, even when the costs are transparently arbitrary.
Nathan Fong and SangSuk Yoon (2014) ,"Sunk Search Costs and the Perceived Value of Information", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 784-784.
Nathan Fong, Temple University, USA
SangSuk Yoon, Temple University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign
Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern
When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School