Sunk Search Costs and the Perceived Value of Information
How does the cost of acquiring information affect the degree to which a decision maker relies on the associated information? We demonstrate the existence of a sunk search cost effect, by which decision makers put more weight on costly information, even when the costs are transparently arbitrary.
Nathan Fong and SangSuk Yoon (2014) ,"Sunk Search Costs and the Perceived Value of Information", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 784-784.
Nathan Fong, Temple University, USA
SangSuk Yoon, Temple University, USA
NA - Advances in Consumer Research Volume 42 | 2014
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
N14. The Bright Side of Sadness: How Mood Affects Goal Initiation
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA