Changing the Script: Family Collectivity Formation in the Neonatal Intensive Care Unit

This research shows that increasing parents’ capacities to become part of the NICU assemblage appears to enhance family collectivity formation. In addition to the important work of improving parental coping, decision-making and bonding, this research can impact subsequent parental satisfaction with the neonatal unit servicescape and the hospital.


Beth DuFault, John Schouten, and Hope Schau (2014) ,"Changing the Script: Family Collectivity Formation in the Neonatal Intensive Care Unit", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 177-183.


Beth DuFault, University of Arizona, USA
John Schouten, Aalto School of Business and Economics, Finland
Hope Schau, University of Arizona, USA


NA - Advances in Consumer Research Volume 42 | 2014

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