Single Mothers By Choice: Putting Aside One Life Goal and Embracing Another
Examining the adaptive process of giving up and moving on has received little attention in consumer research, although it likely has applications in numerous domains (Fischer, Otnes & Zayer, 2007). This research explores how consumers disengage from the primary goal of marriage to embrace re-engage another primary goal of motherhood.
Sarita Chaudhury and Pia Albinsson (2014) ,"Single Mothers By Choice: Putting Aside One Life Goal and Embracing Another", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 177-183.
Sarita Chaudhury, Humboldt State University
Pia Albinsson, Appalachian State University
NA - Advances in Consumer Research Volume 42 | 2014
Decreasing Impatience with Bundled Donations
Sachin Banker, University of Utah, USA
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School