Single Mothers By Choice: Putting Aside One Life Goal and Embracing Another
Examining the adaptive process of giving up and moving on has received little attention in consumer research, although it likely has applications in numerous domains (Fischer, Otnes & Zayer, 2007). This research explores how consumers disengage from the primary goal of marriage to embrace re-engage another primary goal of motherhood.
Citation:
Sarita Chaudhury and Pia Albinsson (2014) ,"Single Mothers By Choice: Putting Aside One Life Goal and Embracing Another", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 177-183.
Authors
Sarita Chaudhury, Humboldt State University
Pia Albinsson, Appalachian State University
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan
Featured
Trapped in the rabbit hole: Life history strategies modulate the impact of mild stress on hedonic consumption
Bob Fennis, University of Groningen, The Netherlands
Justina Gineikiene, ISM University of Management and Economics
Dovile Barauskaite, ISM University of Management and Economics
Guido M. van Koningsbruggen, Vrije Universiteit Amsterdam
Featured
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid