Embracing a “Fresh Start”: How Consumers Engage to Change Their Lives
Little research has explored how consumers engage in “life” changes. This paper introduces the construct, "fresh start." We define, develop, and validate a measure of fresh start. Follow-up studies suggest that fresh starts may have important effects on post-task performance and well-being in terms of savings, health and consumption choices.
Citation:
Ainslie Schultz, Linda Price, and Robin Coulter (2014) ,"Embracing a “Fresh Start”: How Consumers Engage to Change Their Lives", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 177-183.
Authors
Ainslie Schultz, University of Arizona, USA
Linda Price, University of Arizona
Robin Coulter, University of Connecticut
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Hindsight Value: Failed Transactions Inform Willingness to Pay
Masha Ksendzova, Boston University, USA
Carey K. Morewedge, Boston University, USA
Dan Ariely, Duke University, USA
Featured
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA
Featured
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile