Embracing a “Fresh Start”: How Consumers Engage to Change Their Lives

Little research has explored how consumers engage in “life” changes. This paper introduces the construct, "fresh start." We define, develop, and validate a measure of fresh start. Follow-up studies suggest that fresh starts may have important effects on post-task performance and well-being in terms of savings, health and consumption choices.



Citation:

Ainslie Schultz, Linda Price, and Robin Coulter (2014) ,"Embracing a “Fresh Start”: How Consumers Engage to Change Their Lives", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 177-183.

Authors

Ainslie Schultz, University of Arizona, USA
Linda Price, University of Arizona
Robin Coulter, University of Connecticut



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?

Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA

Read More

Featured

Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice

Ernest Baskin, Yale University, USA
Nathan Novemsky, Yale University, USA
Robyn LeBoeuf, Washington University, USA

Read More

Featured

C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.