Embracing a “Fresh Start”: How Consumers Engage to Change Their Lives
Little research has explored how consumers engage in “life” changes. This paper introduces the construct, "fresh start." We define, develop, and validate a measure of fresh start. Follow-up studies suggest that fresh starts may have important effects on post-task performance and well-being in terms of savings, health and consumption choices.
Ainslie Schultz, Linda Price, and Robin Coulter (2014) ,"Embracing a “Fresh Start”: How Consumers Engage to Change Their Lives", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 177-183.
Ainslie Schultz, University of Arizona, USA
Linda Price, University of Arizona
Robin Coulter, University of Connecticut
NA - Advances in Consumer Research Volume 42 | 2014
Hindsight Value: Failed Transactions Inform Willingness to Pay
Masha Ksendzova, Boston University, USA
Carey K. Morewedge, Boston University, USA
Dan Ariely, Duke University, USA
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA
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Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile