A Change Will Do You Good: Beneficial Effects of Task Difficulty Switching (Tds) on Recall

Varying the cognitive complexity of a marketing message and its medium affects recall. Four studies introduce the notion of Task Difficulty Switching (TDS), demonstrate effects of greater recall in a TDS paradigm, and explore the underlying process of increased cognitive flexibility stemming from TDS.



Citation:

James Mourey and Ryan Elder (2014) ,"A Change Will Do You Good: Beneficial Effects of Task Difficulty Switching (Tds) on Recall", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 617-618.

Authors

James Mourey, DePaul University
Ryan Elder, Brigham Young University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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