Fuelling Anger: How Craving Can Cause You to Lash Out

Anger is a unique negative emotion in the sense that it is driven by approach, not avoidance. Approach tendencies—such as motivation to pursue rewards—often bleed across domains. Our work provides initial evidence that craving is easily transformed into a magnified expression of anger.


Aaron Snyder and Baba Shiv (2014) ,"Fuelling Anger: How Craving Can Cause You to Lash Out", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 811-811.


Aaron Snyder, Stanford Univeristy, USA
Baba Shiv, Stanford University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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