Bigger Than Life: How Power Biases Product Size Perception

A series of experiments shows that luxury brands are perceived to be physically larger after another luxury product has been recently consumed and when the consumer's need for power is high.



Citation:

Jessica Keech and Maureen Morrin (2014) ,"Bigger Than Life: How Power Biases Product Size Perception", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 790-790.

Authors

Jessica Keech, Temple University, USA
Maureen Morrin, Temple University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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