Trigger Healthy: How Samples Can Create a Healthy Shopping Momentum

Healthy (unhealthy) samples in a grocery setting may prime choice towards healthier (less healthy) selections at a grocery store. We demonstrate this in both field (study 1) and lab (studies 2-3) settings.



Citation:

Aner Tal and Brian Wansink (2014) ,"Trigger Healthy: How Samples Can Create a Healthy Shopping Momentum", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 699-701.

Authors

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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