Trigger Healthy: How Samples Can Create a Healthy Shopping Momentum
Healthy (unhealthy) samples in a grocery setting may prime choice towards healthier (less healthy) selections at a grocery store. We demonstrate this in both field (study 1) and lab (studies 2-3) settings.
Aner Tal and Brian Wansink (2014) ,"Trigger Healthy: How Samples Can Create a Healthy Shopping Momentum", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 699-701.
Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Decreasing Impatience with Bundled Donations
Sachin Banker, University of Utah, USA
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA
Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone
daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada