Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
People with a fixed mindset about attitudes are more certain of their attitudes and more willing to try to persuade. They are also less willing to advocate because they perceive others’ attitudes as unchanging. We find that these effects generally cancel each other out, but can be moderated by focus.
Omair Akhtar and Christian Wheeler (2014) ,"Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 168-171.
Omair Akhtar, Stanford University, USA
Christian Wheeler, Stanford University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
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Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA
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Jing Jiang, Renmin University of China
Alisa Yinghao Wu, Columbia University, USA