Smile: You Haven't Seen This Before! Positivity, False Familiarity, and Consumer Behavior
This paper presents a meta-analysis of 27 studies, identifying a robust, reliable, and valid small-to-medium effect, whereby positivity triggers false inferences of familiarity. The meta-analysis mines these studies to suggest a process-based explanation for this effect, and also identifies an important boundary condition. Implications for consumer behavior are discussed.
Ben Kozary (2014) ,"Smile: You Haven't Seen This Before! Positivity, False Familiarity, and Consumer Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 330-337.
Ben Kozary, University of Newcastle, Australia
NA - Advances in Consumer Research Volume 42 | 2014
Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education
Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA
F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door
Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University
A Meta-Analysis on the Endowment Effect in Experiments
DANIEL SUN, University of Calgary, Canada