Risky “Big”Ness: How Conspicuously Signaling Persuades the Self But Dissuades Others
This research argues that conspicuous signals are more effective internally rather than externally. The results of three studies demonstrate that while conspicuously signaling may degrade the perceptions of others, doing so actually enhances the sender’s belief that they embody the trait they are signaling.
Daniel Sheehan and Sara Loughran Dommer (2014) ,"Risky “Big”Ness: How Conspicuously Signaling Persuades the Self But Dissuades Others", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 677-680.
Daniel Sheehan, Georgia Tech, USA
Sara Loughran Dommer, Georgia Tech, USA
NA - Advances in Consumer Research Volume 42 | 2014
The Self-Bolstering Effects of Repeated Affirmations over Time
Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA
Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice
Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA
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Hua (Meg) Meng, Longwood University, USA
César Zamudio, Kent State University, USA
Yiru Wang, Kent State University, USA