Imagine There’S No Calories: Simulation Underlies the Effects of Hunger on Serving Size Estimates
Across four studies we show that consumers’ simulation of a consumption experience before purchase may lead to systematic biases in judgment and evaluation. We specifically demonstrate that both deliberate and spontaneous simulations of food experience can influence and bias consumer judgments related to a product’s physical dimensions and energy intake.
Aner Tal and Brian Wansink (2014) ,"Imagine There’S No Calories: Simulation Underlies the Effects of Hunger on Serving Size Estimates", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 696-698.
Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Improving Customer Satisfaction Online through Valence Matching
Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA
When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap
Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan