The Unwritten Rules About Breaking the Rules: “Cheating” and the Emergence of Competing Practices in Consumer Collectives

This research explores the emergence of competing practices the context of a popular online gaming community. The contested role of User-created/ modified game accessories in community status competition is explored using both practice theory and netnographic data collection techniques. The social consequences for the emergent competitive practices are discussed.



Citation:

Nicholas Pendarvis and David Crockett (2014) ,"The Unwritten Rules About Breaking the Rules: “Cheating” and the Emergence of Competing Practices in Consumer Collectives", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 804-804.

Authors

Nicholas Pendarvis, University of South Carolina, USA
David Crockett, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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