Consumer Online Information Sharing: Consumer Psychographics and Relational Benefits
The purpose is to propose a comprehensive understanding of antecedents and consequences of consumer online information sharing. This research contributes to consumer behavior literature by(a)providing an eclectic perspective by introducing consumer psychographics towards technology in understanding online information sharing;(b)addressing the effects of relational benefits as consequences to online information sharing.
Kyungwon Lee (2014) ,"Consumer Online Information Sharing: Consumer Psychographics and Relational Benefits", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 795-795.
Kyungwon Lee, Rutgers University, USA
NA - Advances in Consumer Research Volume 42 | 2014
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