Two Different Paths to Savings: How Money Views and Self-Construals Influence Saving Behavior

We propose and find that interdependent (vs. independent) individuals tend to save more when they view money as a means (vs. an end in itself) since both their money view and self-construal lead them to take the vigilance (vs. the eager) strategy in financial decision making.



Citation:

Min Jung Kim and Haipeng (Allan) Chen (2014) ,"Two Different Paths to Savings: How Money Views and Self-Construals Influence Saving Behavior", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 791-791.

Authors

Min Jung Kim, Texas A&M University, USA
Haipeng (Allan) Chen, Texas A&M University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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