Purchasing Happiness: the Effect of Authentic Consumer Behaviour
Across three experiments, we test whether authentic purchases impact the experience recommendation – the idea that purchasing life experiences results in a greater degree of happiness than material possession. Our findings demonstrate that material purchases can bring equivalent amounts of happiness when they are undertaken in an authentic manner.
Justin McManus and Theodore Noseworthy (2014) ,"Purchasing Happiness: the Effect of Authentic Consumer Behaviour", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 800-800.
Justin McManus, Schulich School of Business
Theodore Noseworthy, Schulich School of Business
NA - Advances in Consumer Research Volume 42 | 2014
Trust, but Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge
Martin A. Pyle, Ryerson University
Andrew Smith, Suffolk University
Yanina Chevtchouk, University of Glasgow
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
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Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana