I Am Not Eligible to Control My Boyfriend’S Fashion? the Power of Fashionability

The purpose of this study is to examine whether (also how) single female’s perceived legitimacy and fashionability affect the control over their romantic partners through interfering their partners’ fashion items (i.e., fashion control). The result indicated that perceived levels of the two had an interaction effect on the fashion control.



Citation:

Jinwon Kang, Young Shin Sung, Jungsuk Kang, Bohye Park, and Hayeon Park (2014) ,"I Am Not Eligible to Control My Boyfriend’S Fashion? the Power of Fashionability", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 790-790.

Authors

Jinwon Kang, Korea University, Republic of Korea
Young Shin Sung, Korea University, Republic of Korea
Jungsuk Kang, Korea University, Republic of Korea
Bohye Park, Korea University, Republic of Korea
Hayeon Park, Korea University, Republic of Korea



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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