Media Multitasking and Visual Attention: Switch Triggers in Context and Content

As media multitasking becomes dominant, the need to explore the process of splitting attention across media grows. Through video recordings and eye-tracking methods, the current work establishes switching rates in simultaneous TV and computer use, explores effects of media multitasking on memory, and outlines triggers that encourage or discourage switching.



Citation:

S. Adam Brasel and James Gips (2014) ,"Media Multitasking and Visual Attention: Switch Triggers in Context and Content", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 146-150.

Authors

S. Adam Brasel, Boston College, USA
James Gips, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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