The Effect of Caffeine Consumption on Performance in Group Decision-Making

While caffeine is shown to increase an individual's systematic processing, prior research has not considered how it affects group decision-making. This issue is particularly relevant given that coffee is often served at meetings and discussions. We find that caffeine prompts more positive evaluations of, and greater agreement with, group members.


King Fung Chan, Amit Surendra Singh, H. Rao Unnava, and Vasu Unnava (2014) ,"The Effect of Caffeine Consumption on Performance in Group Decision-Making", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 775-775.


King Fung Chan, The Ohio State University
Amit Surendra Singh, The Ohio State University
H. Rao Unnava, The Ohio State University
Vasu Unnava, The Ohio State University


NA - Advances in Consumer Research Volume 42 | 2014

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