Beyond Shopping Orientations: Toward an Intra-Individual, Multidimensional Perspective on Shopping Personality Profiles.
This research introduces shopping personality profiles as a new conceptualization of intra-individual variation in shopping orientations. Informed by in-depth interview data, we argue that working toward a multidimensional approach to collections of shopping orientations, shopping personality profiles, will improve both understanding of shopping behaviour and retailers’ market segmentation efforts.
Elaine MacNeil and Peter MacIntyre (2014) ,"Beyond Shopping Orientations: Toward an Intra-Individual, Multidimensional Perspective on Shopping Personality Profiles.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 798-798.
Elaine MacNeil, Shannon School of Business, Cape Breton University
Peter MacIntyre, Cape Breton University
NA - Advances in Consumer Research Volume 42 | 2014
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