Is All Fair in War-Themed Video Games? Promotional Premiums and Achievement-Based Hierarchies

This research explores the fairness implications of promotional campaigns that offer participants rewards to improve their status in achievement-based hierarchies. The catalyst for this examination is a recent Pepsico promotion that offered experience points redeemable in popular video games to help those who purchase to rise in the game’s rankings.



Citation:

Martin A. Pyle, Ethan Pancer, and Laurence Ashworth (2014) ,"Is All Fair in War-Themed Video Games? Promotional Premiums and Achievement-Based Hierarchies", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 806-806.

Authors

Martin A. Pyle, Ryerson University, Canada
Ethan Pancer, Saint Mary's University, Canada
Laurence Ashworth, Queens University, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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