Ethical Plates Are Smaller Plates
Contrary to existing belief that healthy food is less filling, we propose that presenting food as an ethical product will make it to be perceived as both healthier and more filling. In particular, our results show that individuals perceive to need fewer servings of a product with CSR attribute to make them feel full compared to food with no CSR attribute.
Hajar Fatemi and Laurette Dube (2014) ,"Ethical Plates Are Smaller Plates", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 783-783.
Hajar Fatemi, McGill University, Canada
Laurette Dube, McGill University, Canada
NA - Advances in Consumer Research Volume 42 | 2014
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
Contested and Confused: The Influence of Social Others in Disrupting Body Projects
Aphrodite Vlahos, University of Melbourne, Australia
Marcus Phipps, University of Melbourne, Australia
When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers’ Reactions to Zero Prices
Fengyan Cai, Shanghai Jiao Tong University
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA