Fun Made Me Do It! Transforming Consumer Well-Being Through Serious Play
This longitudinal field study adopts a TCR framework in exploring a new method by which consumers can be motivated to engage in exercise. Using serious play as a driving mechanism, we demonstrate that fun has the power to increase self-efficacy, group efficacy, intrinsic motivation, and, ultimately, consumer well-being.
Stefanie M. Tignor, Paul W. Fombelle, and Nancy J. Sirianni (2014) ,"Fun Made Me Do It! Transforming Consumer Well-Being Through Serious Play", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 706-707.
Stefanie M. Tignor, Northeastern University, USA
Paul W. Fombelle, Northeastern University, USA
Nancy J. Sirianni, Northeastern University, USA
NA - Advances in Consumer Research Volume 42 | 2014
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne
So-Bad-It’s-Good: When Consumers Prefer Bad Options
Evan Weingarten, University of California San Diego, USA
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Patti Williams, University of Pennsylvania, USA