50 Shades of Grey: Ancestral Consumption and Conceptual Compromise
Ancestral consumption is the intentional engagement in behaviors approximating the ideal or authentic self. Modern modes of consumption are rejected in favor of more naturalistic behaviors, such as barefoot running, caveman diets, and home-birthing. Inherent in ancestral consumption are conceptual compromises, which involve trade-offs between the authentic and the attainable.
Caroline Graham Austin and Justin W. Angle (2014) ,"50 Shades of Grey: Ancestral Consumption and Conceptual Compromise", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 240-244.
Caroline Graham Austin, Montana State University, USA
Justin W. Angle, University of Montana, USA
NA - Advances in Consumer Research Volume 42 | 2014
A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media
Dianne Dean, University of Hull
Fiona Walkley, Hull University Business School
Robin Croft, Brunel University
Liminality, Portals, and Narratives of Transformation
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University