The Nordic Street Food Evolution: One Food Truck At a Time
How do markets change? Adding insights to market formation theory, initial findings from a participant ethnography in the Nordic street food movement suggest that market systems evolves incrementally in a co-produced coalition with consumers, firms/brands, media and state.
Citation:
Marcus Klasson (2014) ,"The Nordic Street Food Evolution: One Food Truck At a Time", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 792-792.
Authors
Marcus Klasson, Lund University, Sweden
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results
Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China
Featured
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands
Featured
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA