The Nordic Street Food Evolution: One Food Truck At a Time
How do markets change? Adding insights to market formation theory, initial findings from a participant ethnography in the Nordic street food movement suggest that market systems evolves incrementally in a co-produced coalition with consumers, firms/brands, media and state.
Marcus Klasson (2014) ,"The Nordic Street Food Evolution: One Food Truck At a Time", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 792-792.
Marcus Klasson, Lund University, Sweden
NA - Advances in Consumer Research Volume 42 | 2014
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