The Nordic Street Food Evolution: One Food Truck At a Time

How do markets change? Adding insights to market formation theory, initial findings from a participant ethnography in the Nordic street food movement suggest that market systems evolves incrementally in a co-produced coalition with consumers, firms/brands, media and state.



Citation:

Marcus Klasson (2014) ,"The Nordic Street Food Evolution: One Food Truck At a Time", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 792-792.

Authors

Marcus Klasson, Lund University, Sweden



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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