Elaborative Thinkers Are More Susceptible to Metaphor-Driven Effects of Heaviness on Judgments of Importance
Do incidental sensory experiences affect judgment through heuristic or elaborative thinking processes? Results suggest an elaborative reasoning account: only high need for cognition individuals who had ample supporting information showed weight effects on judgments of the importance of a book. Implications for theories of embodied cognition are discussed.
David Hauser and Norbert Schwarz (2014) ,"Elaborative Thinkers Are More Susceptible to Metaphor-Driven Effects of Heaviness on Judgments of Importance", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 96-100.
David Hauser, University of Michigan, USA
Norbert Schwarz , University of Southern California, USA
NA - Advances in Consumer Research Volume 42 | 2014
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