Do Round Numbers Influence Consumer Debt Repayment?
This research explores if consumers are influenced by number endings when considering debt repayment. Using two field studies and a lab experiment, we show that consumers are more likely to repay debts ending in round numbers (i.e., ‘0’ and ‘5’) than other debt amounts (including 9-endings), after controlling for potential confounds.
Citation:
Mathew Isaac, Yantao Wang, and Robert Schindler (2014) ,"Do Round Numbers Influence Consumer Debt Repayment?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 519-520.
Authors
Mathew Isaac, Seattle University, USA
Yantao Wang, Seattle University, USA
Robert Schindler, Rutgers University-Camden, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image
Karen Wallach, Emory University, USA
Ryan Hamilton, Emory University, USA
morgan k ward, Emory University, USA
Featured
A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data
Iris van Ooijen, University of Twente
Featured
The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had
Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA