Do Round Numbers Influence Consumer Debt Repayment?
This research explores if consumers are influenced by number endings when considering debt repayment. Using two field studies and a lab experiment, we show that consumers are more likely to repay debts ending in round numbers (i.e., ‘0’ and ‘5’) than other debt amounts (including 9-endings), after controlling for potential confounds.
Mathew Isaac, Yantao Wang, and Robert Schindler (2014) ,"Do Round Numbers Influence Consumer Debt Repayment?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 519-520.
Mathew Isaac, Seattle University, USA
Yantao Wang, Seattle University, USA
Robert Schindler, Rutgers University-Camden, USA
NA - Advances in Consumer Research Volume 42 | 2014
Tattoo: A Perspective Beyond Estethics
Luana C. Moraes, Universidade de Sao Paulo
Gabriela L. Pinheiro, Universidade de Sao Paulo
Nathalia S. Arthur, Universidade de Sao Paulo
Eliani C. Flores, Universidad Catolica del Peru
Jose Mauro C. Hernandez, Centro Universitário FEI
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
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Ekaterina Salnikova, Aarhus University
Yuliya Strizhakova, Rutgers University, USA
Klaus G Grunert, Aarhus University