Removing Individuals' License to Misbehave

Numerous studies have found evidence of individuals’ moral licensing behaviors - when individuals engage in a good deed, this in turn grants them ‘license’ to engage in self-interested behaviors. This research is the first to develop and test an intervention designed to counteract these counterproductive licensing behaviors.



Citation:

Nicole Robitaille, Nina Mazar, and Andrew Mitchell (2014) ,"Removing Individuals' License to Misbehave", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 652-653.

Authors

Nicole Robitaille, Queen's University, Canada
Nina Mazar, University of Toronto, Canada
Andrew Mitchell, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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