Removing Individuals' License to Misbehave

Numerous studies have found evidence of individuals’ moral licensing behaviors - when individuals engage in a good deed, this in turn grants them ‘license’ to engage in self-interested behaviors. This research is the first to develop and test an intervention designed to counteract these counterproductive licensing behaviors.


Nicole Robitaille, Nina Mazar, and Andrew Mitchell (2014) ,"Removing Individuals' License to Misbehave", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 652-653.


Nicole Robitaille, Queen's University, Canada
Nina Mazar, University of Toronto, Canada
Andrew Mitchell, University of Toronto, Canada


NA - Advances in Consumer Research Volume 42 | 2014

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