Rock of Aging: Compensatory Technology and the Sustainability of Fun
For the fans who attend them, rock concerts are fun. But bands age, sustaining the fun can be challenging. Our research shows that compensatory technology, coupled with nostalgia, enable bands and fans to “Rock On”.
Travis Simkins and Kent Drummond (2014) ,"Rock of Aging: Compensatory Technology and the Sustainability of Fun", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 810-810.
Travis Simkins, University of Wyoming, USA
Kent Drummond, University of Wyoming, USA
NA - Advances in Consumer Research Volume 42 | 2014
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA
The "Healthy=Lighter" Heuristic
Nico Heuvinck, IESEG School of Management
Yi Li, Macquarie University
Mario Pandelaere, Virginia Tech, USA
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Sudeep Bhatia, University of Pennsylvania, USA