My Curiosity Can Resist Anything But Temptation: the Incidental Effects of Curiosity on Inhibiting Self-Control
Self-control failure and succumbing to temptation is fueled by feelings of deprivation and increased desires for temptations. We show that curiosity – a feeling knowledge deprivation – fosters a generalized desire for rewards and inability to resist temptations. However, believing that willpower for resisting temptations is an unlimited resource mitigates this effect.
Kyra Wiggin, Shailendra Jain, and Martin Reimann (2014) ,"My Curiosity Can Resist Anything But Temptation: the Incidental Effects of Curiosity on Inhibiting Self-Control", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 734-735.
Kyra Wiggin, University of Washington, USA
Shailendra Jain, University of Washington, USA
Martin Reimann, University of Arizona, USA
NA - Advances in Consumer Research Volume 42 | 2014
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