Becoming Iconic: David Bowie From Man to Icon

Human brands can be understood as both celebrities and icons. However, these perspectives have been assumed to be different even when applied to the same person. Applying structuration theory we develop a transformation approach of musician to celebrity to icon, where private, public meanings and wider cultural concerns converge.


Toni Eagar and Andrew Lindridge (2014) ,"Becoming Iconic: David Bowie From Man to Icon", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 302-306.


Toni Eagar, Australian National University, Australia
Andrew Lindridge, Open University, United Kingdom


NA - Advances in Consumer Research Volume 42 | 2014

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