Conforming Conservatives: How Norms of Salient Social Identities Overcome ‘Heartless Conservative’ Tendencies
This research considers that conservatives (vs.liberals) may be more likely to conform to the norms of others who share a salient identity. In the context of charitable giving, conservatives’ conformity to norms of other group members to manage impressions results in increased donations. Notably, liberals do not alter their behavior.
Andrew M. Kaikati, Carlos J. Torelli, and Karen P. Winterich (2014) ,"Conforming Conservatives: How Norms of Salient Social Identities Overcome ‘Heartless Conservative’ Tendencies", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 59-64.
Andrew M. Kaikati, Saint Louis University, USA
Carlos J. Torelli, University of Minnesota, USA
Karen P. Winterich, Penn State University, USA
NA - Advances in Consumer Research Volume 42 | 2014
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy
The Impact of Anthropomorphized Cute Brands on Consumer Preferences for Distinctive and Majority-Endorsed Products
Marina Puzakova, Lehigh University
Nevena T Koukova, Lehigh University
A Model of Consumer Self-Regulation Failure
Keith Wilcox, Columbia University, USA