From Stress to Fun - How Life Transitions Predict the Likelihood of Choosing Novel Food Brands and Changing Preferences
Older consumers are often neglected as target group because they are considered brand loyal. Findings from an online survey of older consumers show that life transitions predict a higher likelihood to choose novel brands (using a real product-choice paradigm), especially if these transitions are considered positive.
Martina E. Reitmeier, Claudia M. Haase, and Jutta Roosen (2014) ,"From Stress to Fun - How Life Transitions Predict the Likelihood of Choosing Novel Food Brands and Changing Preferences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 807-807.
Martina E. Reitmeier, TUM School of Management, Technische Universitaet Muenchen
Claudia M. Haase, School of Education and Social Policy, Northwestern University
Jutta Roosen, TUM School of Management, Technische Universitaet Muenchen
NA - Advances in Consumer Research Volume 42 | 2014
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
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