Selling Out: Producer Motives in Markets For Art

Consumers reward commercial producers who transparently change their products to suit consumer preferences, but they penalize artistic producers who do so. Artistic product changes made to fit others’ preferences are regarded as selling out and thought to destroy subjective perceptions of quality and artistic integrity.



Citation:

Amit Bhattacharjee, Jonathan Berman, Jason Dana, and Barbara Mellers (2014) ,"Selling Out: Producer Motives in Markets For Art", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 189-193.

Authors

Amit Bhattacharjee, Dartmouth College, USA
Jonathan Berman, London Business School, UK
Jason Dana, Yale University, USA
Barbara Mellers, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements

In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA

Read More

Featured

M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior

Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China

Read More

Featured

B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust

Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.