The Impact of Artistic Ownership on Aesthetic Judgment and Preference
Artistic ownership is the extent to which artists both conceive of and execute their own work (e.g. songs by singer-songwriters, films written by directors). Using real-world data and experiments, we show artistic ownership plays a role in aesthetic judgment (critical acclaim) but not aesthetic preference (consumer liking or marketplace success).
Citation:
Francesca Valsesia, Joseph Nunes, and Andrea Ordanini (2014) ,"The Impact of Artistic Ownership on Aesthetic Judgment and Preference", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 189-193.
Authors
Francesca Valsesia, University of Southern California, USA
Joseph Nunes, University of Southern California, USA
Andrea Ordanini, Bocconi University, Italy
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
The Impact of Product Type on Disposal Intentions
MUSTAFA KARATAŞ, Koc University, Turkey
Rabia BAYER, Koc University, Turkey
Zeynep GURHAN-CANLI, Koc University, Turkey
Featured
Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object
Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University
Featured
A11. When Political Neutrality Backfires
Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA