Recoding the Boundary: the Code-Jamming Effects of Meta-Reflexive Practices in Consumer Acculturation

Beyond reflexively traversing boundaries (Askegaard et al. 2005), this paper shows how acculturating consumers playfully shift boundaries through meta-reflexive practices. By ‘jamming’ dominant socio-cultural codes through the ironic recoding of stereotypes, meta-reflexive practices represent a novel practice of consumer agency whereby culture is not only consumed, but also critiqued.



Citation:

Angela Gracia B. Cruz and Margo Buchanan-Oliver (2014) ,"Recoding the Boundary: the Code-Jamming Effects of Meta-Reflexive Practices in Consumer Acculturation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 449-450.

Authors

Angela Gracia B. Cruz, The University of Auckland, New Zealand
Margo Buchanan-Oliver, The University of Auckland, New Zealand



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate

Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA

Read More

Featured

How the Voice Persuades

Alex Van Zant, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA

Read More

Featured

Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination

Minjung Koo, Sungkyunkwan University
Ke Michael Mai, National University of Singapore, Singapore
Hengchen Dai, University of California Los Angeles, USA
Eunyoung Camilla Song, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.