Roundtable: Was Captain Kirk Wrong? Consumer Behavior Research and the “Prime Directive”
This roundtable seeks to encourage open discussion of possible unintended negative consequences of well-intentioned consumer research. We seek to increase awareness of our assumptions about our ability to determine what enhances consumer well-being, and to promote a dialog toward assessing and minimizing any possible harm from our work.
Meryl P. Gardner (2014) ,"Roundtable: Was Captain Kirk Wrong? Consumer Behavior Research and the “Prime Directive”", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 761-761.
Meryl P. Gardner, University of Delaware, USA
NA - Advances in Consumer Research Volume 42 | 2014
When News Gets Personal: The Evolution of Content in the Successive Retelling of Events
Shiri Melumad, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Ani Nenkova, University of Pennsylvania, USA
Consumers’ Trust in Algorithms
Noah Castelo, Columbia University, USA
Maarten Bos, Disney Research
Donald Lehmann, Columbia University, USA
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada