What’S in a Name: Sound Symbolism of Stock Ticker Symbols Predict Stock Performance

Despite the assertions of economic theory, the “rational man” has yet to be discovered. The current work contributes to this assertion and explores how the decidedly non-economic factor of phonetic symbolism (meanings association with sounds) of a stock’s ticker symbol impacts the stock’s performance during the first year of trading.


Sarah Roche, L.J. Shrum, and Tina M. Lowrey (2014) ,"What’S in a Name: Sound Symbolism of Stock Ticker Symbols Predict Stock Performance", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 654-655.


Sarah Roche, University of Texas at San Antonio, USA
L.J. Shrum, HEC Paris, France
Tina M. Lowrey, HEC Paris, France


NA - Advances in Consumer Research Volume 42 | 2014

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