Crime…And Punishment: the Effects of Context on Signal Strength and the Consequences For Condemnation

We present nine studies examining if consumers’ likelihood of condemning others for behavioral indiscretions can vary as a function of largely irrelevant contextual factors, and further if this effect on condemnation operates through a shift in the extent to which the behavior is seen as reflective of the self.



Citation:

Kelly Goldsmith and Hal Hershfield (2014) ,"Crime…And Punishment: the Effects of Context on Signal Strength and the Consequences For Condemnation ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 70-75.

Authors

Kelly Goldsmith, Northwestern University, USA
Hal Hershfield, New York University, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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