“Be Careless With That!” Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
We examine the consequences of the availability of product upgrades on how consumers evaluate and treat their own belongings. A series of experiments demonstrates that individuals tend to devalue and act more recklessly with owned products when in the presence of attractive, though not yet attained, outside options.
Citation:
Silvia Bellezza and Joshua Ackerman (2014) ,"“Be Careless With That!” Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 210-214.
Authors
Silvia Bellezza, Harvard Business School, USA
Joshua Ackerman, Massachusetts Institute of Technology, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
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