“Be Careless With That!” Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
We examine the consequences of the availability of product upgrades on how consumers evaluate and treat their own belongings. A series of experiments demonstrates that individuals tend to devalue and act more recklessly with owned products when in the presence of attractive, though not yet attained, outside options.
Silvia Bellezza and Joshua Ackerman (2014) ,"“Be Careless With That!” Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 210-214.
Silvia Bellezza, Harvard Business School, USA
Joshua Ackerman, Massachusetts Institute of Technology, USA
NA - Advances in Consumer Research Volume 42 | 2014
Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping
Alberto Lopez, Tecnológico de Monterrey, MEXICO
Rachel Rodriguez, Tecnológico de Monterrey, MEXICO
Claudia Quintanilla, Tecnológico de Monterrey, MEXICO
Raquel Castaño, Tecnológico de Monterrey, MEXICO
F8. Dual Routes for Consumer Responses to Corporate Social Responsibility: The Role of Positive Moral Emotions, Attitudes, and Empathy
Chunyan Xie, Western Norway University of Applied Sciences
Richard P. Bagozzi, University of Michigan, USA
P10. Omission Bias in the Gain vs. Loss Domain
Jen H. Park, Stanford University, USA