Boundaries of the Heart: the Interplay of Personal Control and Emotion on Donation Decisions
How does feeling low control over personal outcomes influence one’s charitable donations? We find that when control is low, people are more likely to rely on salient emotions to dictate their donations, drawing strong boundaries between charities that are relevant to their emotions versus those that are not.
Citation:
Keisha Cutright, Gavan Fitzsimons, and James R. Bettman (2014) ,"Boundaries of the Heart: the Interplay of Personal Control and Emotion on Donation Decisions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 65-69.
Authors
Keisha Cutright, University of Pennsylvania, USA
Gavan Fitzsimons, Duke University, USA
James R. Bettman, Duke University, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
Featured
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
Ran Li, Chinese University of Hong Kong, China
Featured
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy