Control and Happiness: Knowing About the Future Hurts the Present
Four studies including vignettes, laboratory, and field experiments show that people want to know about an undesirable future event (i.e., the development of an incurable genetic illness) because this knowledge increases perceptions of personal control. In contrast, knowing about an undesirable reduces present perceived control and satisfaction.
Ilona Friedman, Simona Botti, Sheena S. Iyengar, and Elona Gavazi (2014) ,"Control and Happiness: Knowing About the Future Hurts the Present", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 65-69.
Ilona Friedman, Columbia University, USA
Simona Botti, London Business School, UK
Sheena S. Iyengar, Columbia University, USA
Elona Gavazi, Columbia University Medical Center, USA
NA - Advances in Consumer Research Volume 42 | 2014
System Justification and the Preference for Atavistic Products
Minju Han, Yale University, USA
George Newman, Yale University, USA
Conjuring Creativity: The Impact of Fear
Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA
When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals
Olya Bullard, University of Winnipeg