Choosing How to Choose: Can People Choose the Best Choice Architecture?

Offering people a choice between choice environments may help them make better decisions while addressing concerns about paternalism. In three studies, a simplified choice environment helped people make better choices. Most participants chose the simplified choice environment, but lacked the metacognitive awareness to understand how this choice benefited them.


Kirstin Appelt, Jie Gao, Eric Johnson, and Ted von Glahn (2014) ,"Choosing How to Choose: Can People Choose the Best Choice Architecture?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 395-396.


Kirstin Appelt, Columbia University, USA
Jie Gao, Columbia University, USA
Eric Johnson, Columbia University, USA
Ted von Glahn, Pacific Business Group on Health


NA - Advances in Consumer Research Volume 42 | 2014

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