Choosing How to Choose: Can People Choose the Best Choice Architecture?

Offering people a choice between choice environments may help them make better decisions while addressing concerns about paternalism. In three studies, a simplified choice environment helped people make better choices. Most participants chose the simplified choice environment, but lacked the metacognitive awareness to understand how this choice benefited them.


Kirstin Appelt, Jie Gao, Eric Johnson, and Ted von Glahn (2014) ,"Choosing How to Choose: Can People Choose the Best Choice Architecture?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 395-396.


Kirstin Appelt, Columbia University, USA
Jie Gao, Columbia University, USA
Eric Johnson, Columbia University, USA
Ted von Glahn, Pacific Business Group on Health


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry

Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University

Read More


The Experiential Advantage: A Meta-Analysis

Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA

Read More


E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival

Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.