Modelling Loyalty Intention For Mobile-Apps: Impact of Social Diffusion and Ease-Of-Use

With very high churning rate, customer loyalty is one of the major concerns for fast moving technology products like mobile-apps. The current study develops and validates an integrated structural model of loyalty intentions of mobile-apps from the theories of TAM, planned behaviour, social diffusion and satisfaction-loyalty links.


Swagato Chatterjee and Arpita Ghatak (2014) ,"Modelling Loyalty Intention For Mobile-Apps: Impact of Social Diffusion and Ease-Of-Use ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 776-776.


Swagato Chatterjee, Indian Institute of Management Bangalore, India
Arpita Ghatak, Indian Institute of Social Welfare and Business Management Kolkata, India


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA

Read More


A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data

Iris van Ooijen, University of Twente

Read More


Willingness to Pay: A Contextualized Method of Valuation

Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.