Are Firms Perceived As Safer After an Information Breach?
With hackers being active in their attempts to steal customer information, prior research has focused on how information breach influences firms at an aggregate level. We examine consumers’ decision at the individual level and find that consumers would feel safer to stay with the breached firm if attack is random.
Hsiao-Ching Kuo and Sajeev Varki (2014) ,"Are Firms Perceived As Safer After an Information Breach? ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 562-563.
Hsiao-Ching Kuo, University South Florida, USA
Sajeev Varki, University South Florida, USA
NA - Advances in Consumer Research Volume 42 | 2014
E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption
Sunghee Jun, Seoul National University
Libby Youngjin Chun, Seoul National University
Kiwan Park, Seoul National University, USA
F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising
Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada
F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information
Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada