Are Firms Perceived As Safer After an Information Breach?
With hackers being active in their attempts to steal customer information, prior research has focused on how information breach influences firms at an aggregate level. We examine consumers’ decision at the individual level and find that consumers would feel safer to stay with the breached firm if attack is random.
Hsiao-Ching Kuo and Sajeev Varki (2014) ,"Are Firms Perceived As Safer After an Information Breach? ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 562-563.
Hsiao-Ching Kuo, University South Florida, USA
Sajeev Varki, University South Florida, USA
NA - Advances in Consumer Research Volume 42 | 2014
Globalizing from the Periphery: The Role of Consumer Paratextual Translation
Angela Gracia B. Cruz, Monash University, Australia
Yuri Seo, University of Auckland, New Zealand
Itir Binay, Monash University, Australia
Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France
E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival
Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong